SEO is all about links and traffic that they drive. There are a lot of ways to get quality links. Unlinked brand mentions are one of them. If you have a well-known brand, unlinked brand mentions will be available in great numbers. Turning these into actionable links, you can make Google award your site more points. Also, people will be able to click on them and land on your page. Talk about killing two birds with one stone right!

These unlinked brand mentions for your brand can be published everywhere by anyone. Ask any SEO about how to build any website’s authority within relevant communities and they will tell you how important backlinks are. Turing unlinked brand mentions into backlinks is just what you need.

Although your brand gets value for unlinked mentions as well. But, when you turn them into links, that value multiplies. Backlinks will manifold your SEO value gaining both links back to your site and also ranking points. Your website will gain authority and credibility through links from top-tier publications that are converted from unlinked brand mentions.

A simple solution (that doesn’t always work) for these unlinked brand mentions is to ask for a link. When you do ask for one, they would know that your brand is already mentioned and is significant. You can use this advantageous position when asking for a link and get your way with those websites and publications.

Follow our guide below to find these unlinked brand mentions and turn them into successful backlinks:

It All Starts from Research

No brand marketer is able to know beforehand about their unlinked mentions no matter how hard they look on the internet. You will have to do bit of research to find these for linking. Best way to go about this is to use a tool that will scan the web for your brand mentions. Look for all links that can and will add value.

SEMrush is pretty great in this. BuzzSumo is another good one. These will help you discover your unlinked mentions and social shares of your blogs. Scan for all possible variations of your brand. Include abbreviations, nick names for your brand and even product or service names that are unique to your brand. Employee, CEO and other important people’s names can also help in searching.

Also, expand your search by looking for alternate spellings of your brand name. None of these search tools catch misspelled brand names and only provide accurate matches. Compile the results in a list and prioritize them on the basis of their PR value. Bigger well-known brands can also find thousands of mentions.

The best strategy you can go with is to look for links only on authoritative sites. If that particular website holds value for you personally or is doing well in search engines. Tools like SEMrush, Moz and Ahrefs can provide you important insight into any site that you are looking for. These should help your prioritize on getting links on specific sites.

Next, You’ll Need Contact Information

Having prioritized your platforms where you want to turn unlinked mentions into actionable links, next, you will need contact information for those blogs, websites or pages. Webmasters for those sites are the ideal people to contact. Doing a search on their website for webmasters can provide you the contact you are looking for.

There are many platforms on which you can find these webmasters. Social channels like LinkedIn, Twitter and more are sometimes very useful in providing profiles for webmasters. If you found an article that has your brand mentioned in it, you can also look for the author of that article. Get their emails, social profiles and whatever other contacts that you can.

Some websites and platforms can also have a contact form that leads to their webmasters. Whichever way leads you to webmasters or concerned persons who will be able to update these links, works great for your SEO chances.

Pitch It to Them

Having made sure that those webmasters and editors are perfectly aware of your brand and think of it as advantageous for their platform, it is now time to pitch your idea to them. You will need to find a reason from which they or their website can benefit by offering you a link. Take your time and plan this approach rather carefully.

Even when you write to them through email or message, be sure to mention how providing you the link can be beneficial for them. You can sometimes find some inner product or service pages easier to link the homepage. Don’t worry, it will be just as good.

If someone has mentioned a product of yours with a possible brand name, it is best to link to that product page instead of the homepage. You want full trust from all readers and want to land them on just the page they clicked the product or service for.

Also, it is important to ask nicely and softly. Often, no matter how big of a brand you might have, being too pushy can turn them off. Thank them in advance in a soft tone of words. Complement their writing style if you are getting a link on an article or its comments section. Do thank them for including your brand in their writing. Explain to them how it will be beneficial for their audience to get a link there.

Do Follow-Up

Often times you will not find your link on the platform that you asked for on the first go. It is important to follow up. You have to understand that webmasters do get hundreds of emails every day. Reading every single message for them on a daily basis might not be possible. The best time to stop following up is when you get either a yes or no from them.

Also, be sure to not annoy them completely with a barrage of messages and emails. It is so easy to end up in the spam folder of webmasters where you might never come out of. Allow a few days before following up for the first time. Ideally, a time of 3-5 days is perfect before you follow up for the first time. If you don’t get any response, try changing your email.

Make a spreadsheet of your outreach efforts for future follow up correspondence. Good efforts might also land you in a position to get a guest post link back from them in the future.

How www.seo.ae Can Help?

Are you looking for professional SEO Services in the UAE? Do you want to turn all your unlinked brand mentions into working actionable and beneficial backlinks from significant websites and platforms? www.seo.ae is you most reliable service provider in the UAE. We have certified SEO experts who will find all the best brand mentions that are unlinked for your brand.

We will do outreach for your brand in the most efficient way building a solid backlink profile for it in the long-term. Our efforts will help your keywords containing products and services rank at top search spots in search engines. Contact now to get SEO services of the highest quality for all kinds and types of business in all parts of the UAE, KSA and the Middle East.