Traffic Building Strategies for New and Struggling Websites in 2020

Many new websites with attractive designs fail to get enough traffic as desired to build a solid customer base. Some websites fail to attract traffic due to not optimizing the content or new rules of Google; but mostly brand new websites face this problem significantly as compared to old and established websites. However, there is a definite way for the struggling websites to start doing better in terms of traffic; in addition to using social media marketing and platforms, you can use several below mentioned tactics to improve the traffic generating capability of your website.

1. Obey Google’s Rules for Fresh and New Content

SEO Expert Julia McCoy, the owner of Express Writer states that Google always love the concept of new and fresh content on the website in terms of not including the old and outdated content. Google uses a “freshness algorithm” in order to measure the freshness of the content. The freshness algorithm promotes new and fresh content when it is trending out and becomes less valuable for the real world. One misconception is that the freshness algorithm is all about promoting the recently published content; however that is not the case. Fresh content means that Google promotes the trending content and the publication date of the content does not contribute to ranking the website higher. Therefore, if you change the date of the website or content or blog on the web page, that does not guarantee that Google will rank it higher based on content date.

What does Fresh Content Means?

Google freshness algorithm works fine when the content is relevant for the target audience and is produced according to the latest trends. For example, if your customers are searching for the latest information regarding sports shoes, then your sports shoes brand can put up a fresh trendy content with all the latest information for the customers. This implies that fresh content is all about relevance. You can generate many new content topic ideas based on the freshness concept and make it easier for the customers to find your content.

Current events such as politics, entertainment, and sports at important to cover in the content on specific dates. Any topic that is fresh and happening at the moment can help to rank the pages higher on the search engine. This kind of content can help Google to rank your website fast and quick.

2. Understand the Difference Between Updating and Changing Content

Google’s expert John Muller in 2018 stated that freshness does not mean just creating a new content; don’t fall into the trap of this misconception to move your rankings to a higher level. It is rather a matter of planning and posting the most relevant and new content on the website that helps the people to search for their desired products and services. Therefore, there is a clear difference between the updated content and the changing content. When you change a content, it does not mean that the changes will update the content unless they are relevant and latest. Some writer simply rearranges the senences and thinks that the content is updated. Updated content by definition of Google is one which is updated regularly with the latest information and meets the changing needs of the readers.

3. Post the Most Relevant Content

Google algorithm lays a greater emphasis on search engine optimization professionals to create a relevant content. What does that mean exactly? Relevant content is not only new and latest content or information, but it is also an ever green content for the users that does not change every now and then. For example, when you write about creating a tomatoes farm in New Orleans, the basics does not change in any time period. If you are a struggling website owner whose site is struggling in terms of ranking the evergreen content, then you need to create the relevant content to establish your website.

For example, you can follow a strategy of including the trending content to make it most relevant and useful for the users. For a tomatoes field, a new trending method for growing tomatoes can be a big help to boost your content. Since people are more familiar with old methods of growing and using tomatoes, a new trending method can surely catch their attention and make them hungry learn new things. Therefore, publishing the trending content for your new and struggling website is a wise strategy which can help to attract more visitors who will love to stick around your content if the information is more relevant and evergreen.

4. Use Guest Blogging Strategically

Guest blogging is an awesome tool for attracting more visitors to your new website. SEO Expert and guru Neil Patel firmly believes that guest blogging is an effective way to drive more traffic to your newly struggling website. Many of the new websites would not have been so successful if they had not used guest blogging strategy to boost their engagement. Guest blogging is therefore becomes a lifeblood of digital marketing business for generating website traffic in 2020. There are countless benefits of guest blogging and not way to tell home much you can increase your sales with the right guest blogging strategies.

When it comes to guest blogging, there are two major things marketers can make right to have spectacular results. The first thing they should do is to find the websites which are most suitable for their specific needs and niche; contacting admins for the guest posts can significantly improve the brand image. Of course, Google is the best source for searching all kinds of high quality websites for guest blogging. Find more authoritative blogs in your industry which accept guest blogs by writing the name of the niche on Google search bar. If you already know the name of the website, you can simply type its URL and start guest blogging. Most companies have websites and blogs which love to have fresh and relevant content from quality writers. You can research the biographies of several companies on the Internet and private bloggers. More often than not, many websites provide more information regarding where to find the right guest blogging platform for your niche. Now you can get ready to put in a piece of compelling content for the website you are going to be written for.

Great Content can do miracles to strengthen your brand image and attracting more visitors the website. There are tools like Buzzsumo that can help you to find brand new and popular topics related to your niche. You can find many topics that are shared most by the readers and write a guest post by adding your own information in them. You should however write some fresh content that is five times more attractive than the already written post. Again Buzzsumo can be your guide in this goal; the writers can also write something catchy and valuable related to their own personal experience such as a case study. It is better than you provide ‘how to’ articles to the people to do well in the search results.

Some Final Thoughts

Being an owner of a struggling or low-performing website is not permanent problem if you focus on the quality, quantity, and freshness of your content. Google provides marketers guidelines for creating the trendy content that attracts their target audience to impact their lives.