Technical SEO Audit: How to do it Step-by-Step in 2021

In this guide, you will learn step by step how you can perform the most important SEO audit function in your organization to get more clients. Doing an in-depth SEO audit is just as important as financial audit or a marketing audit; as an SEO professional in the new decade started now, your SEO should work great. If you are afraid to start an SEO audit now, then realize that sending a great SEO audit to your clients is important to make an impact.

Since your major goal is to bring more value to your clients in 2021, therefore, this is the first stage when you are going to click new clients. There are a lot of things you should do to accomplish that New Year’s goal. For example, SEO audit can be performed in a lot of stages. But first, we will describe why should you perform SEO audit at the first place?

Why SEO Audit is Important

That is a great joy that many clients are interested in working with your company and send you emails to work together for mutual success. To keep your SEO strategy up to date, an SEO audit is essential for your firm. Remember if your website is not properly optimized for the search engines, you will not get a lot of search traffic from the Internet. That will disappoint you and your business. To get the most potential customers, SEO audit helps to:

• Understand algorithm changes in search engine and improve your SEO.
• You need t stay compliant with Google and Bing webmaster tools.
• You need to remove outdated content from your website.
• You need to improve the titles and Meta descriptions that readers read for the first time.

All these aspects can be improved and identified with SEO audit.

What Clients Need to be Sent before your SEO Audit

According to Neil Patel, the greatest digital marketers in the US-based industry, when the clients start working with his firm, he shares a Google document that includes:

• Google Analytics tools
• Google and Bing Ads
• Website blackened access
• Social media accounts
• Social media accounts
• List of vendors

What Tools you can Utilize for SEO Audit?

Starting an SEO audit is a wise strategy; however, the following tools can help you become great in all these endeavors.

1. Screaming Frog
2. Cityscape
3. Google Tag Manager
4. Google Analytics
5. Google Search Console
6. Bing Webmaster Tools
7. Page Speed Tools
8. Sublime Text

Take a Deep Review of Google Search Console and Bing Webmaster Tools

It is vital after the Panda updates that you should clarify the search engines preferred domains.  It also helps make sure all your links are giving one site the extra love instead of being spread across two sites.

In addition to Google Search Console, you need to take a look at Google Analytics as well. Whenever you get a new client, you should set up three views in Google Analytics such as:

• Reporting view
• Test view
• Master view

You can make changes in these views easily without affecting the information. For example, you can check boot filtering to exclude all forms of bots and spiders.

Crawling a site Audit

When a site audit starts, a site crawl is important that allows you to understand the current situation and find out any problems in your website. It is a good practice to do an automated scan once a month just to monitor basic factors such as like rate and conversions. Doing this will help you to fully scan your site and find bugs as well to fix them. While doing an SEO check, consider the following points:

• URL Structure: all the URLs must be clean
• Content: is your website content written clearly and informative
• Meta Descriptions: Do all your pages have unique meta-descriptions?
• Links: Your pages must have at least five links per page
• Images and Website Structure: Are the descriptions on point? And is your website is easy to navigate.

Access the Architecture of your Website Using the Above Tools

Site’s solid structure will ensure the site speed and better SEO. Therefore, identify whether your site has a clear and organized structure. Make sure that it related to your website hierarchy. Make sure that all lathe Webpages are listed at the top of your navigation menu. For the same reason, you should also include internal links.

Check the Website content and Perform Content Audit

Google highly considers content as the most important element of SEO. While creating website content, you must use consistent keywords in a natural way. Use some target keywords and don’t make the website spammy.

Also check the Meta tag descriptions. If optimized correctly, they will help a Google user to click through your listings on a SERP to your site.

Check the Backlinks

Another vital element of your SEO content audit is to check all the back links to help search engine determine the quality of your website. Nowadays, in 2021, Google gives much priority to the quality of backlinks instead of their quantity. So, no questionable sites must be linking to your pages to get you in trouble. If your backlinks are coming from a large number of domains that have a high authority in the eyes of Google, then you are successful. Otherwise, links from the same website will surely impact your performance.

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