Growing your site and page traffic is the ultimate goal for any business website owner. Optimized pages that are linkable and have search opportunity are the best candidates for growth.

The death of SEO has long been feared and discussed in the digital marketing community, yet to this day, it is going strong. SEO works and there is no doubt about it. If you have optimized pages, strategic targeted SEO can push huge results. However, you will need linkable, optimized pages that also have opportunity.

Many different factors actually define search opportunity. These include competition in the relevant audience size and this opportunity will ultimately regulate what kind of results are achievable. Greater the opportunity any webpage or website has, greater results can be achieved. Qualified vs unqualified search that is amount and type of organic traffic potentially achievable from ranking any given search term will essentially drive opportunity for a webpage. When you have a webpage on your site that checks all these boxes i.e. is linkable, optimized and focused on a topic with search opportunity, with a few months of work, you can take it from 300 visits a month to no less than 30,000 visits a month.

You will need to follow the right steps in order to make your pages new SEO sensations. Some of the steps are mentioned below:

1: Identify Organic Traffic Opportunities

One of the very first steps you should always do is to identify organic traffic opportunity for your pages and site. You need to know how much you can actually get when all things are done right. Without a target base, you would be shooting arrows in the dark and only hoping that they high the right spot.

A complete analysis right at the start will be required. Understanding the fact that how your competitors are earning their share of traffic is very important. You should also be able to identify what competitors are doing to get the traffic that they have. Say there is a potential traffic of around 50K for your specific website and its keywords combined, you will need to know the exact figures of how much volume of that is going to what keywords.

Analyzing and evaluating your competitors’ top ranking and best traffic pulling pages based on the following would work best:

• Volume of organic traffic per month
• Their content type and format
• Their backlinks in terms of volume and types
• How much percentage of the traffic do they own across the industry
• Their best ranking keywords and associated searcher intent

You will only be able to understand your potential searcher’s intent once you analyze your competitor’s websites thoroughly. You can then target your targeted content marketing strategies once you also have the idea where there are gaps and room for improvement. All this is possible with best organic traffic opportunities identification.

2: Optimizing Your Existing Page or Creating a New One

When trying to multiply your site and page traffic quickly, you will have two options. Either you can optimize your existing pages or you can create new ones. However, in both cases, the pages you are trying to optimize should have all the earlier discussed features on them. They should be linkable, optimized and have opportunity. Any pages that you can rank to get maximum traffic from your industry’s share should be good.

Pages that have features like calculators that are related to huge search volumes are easy to optimize. When optimizing existing pages, you should find ones that have unique features like this one and when creating new ones, you should start from the scratch. When looking to optimize your pages for important terms, do the following:

• Add the important terms to page’s headers that are the H2s and the H3s
• Expand information on the term’s topic
• Convert a static image to crawl-able text
• Increase link-ability of the page by making organizational changes

These changes might look small but in actuality are pretty significant. When done right, your page would be able to answer to search queries that you want much better and more efficiently. You can also try to do the following for an even better page optimization:

• Add new formats on the page including visual, audio or any video
• Make sure to optimize internal linking of your website
• Deprioritize any promotional language for pages that are informational
• Moving pages to adjust the structure of your website as a whole
• Make adjustments to keywords by adding variations and making them long-tail
• Link to external sources that are trusted including governmental departments, educational institutes or scientific studies

Quite often, you will find pages on your site that have quite a lot of potential to capture new search opportunities. These pages often just miss the mark and only require a little tweaking for them to do much better. However, not always will you find such pages on your site. Sometime, you will have to create entirely new pages that you will need to work on in order to rank them. Think how will the page answer searcher intent? How will you use target keywords on the page? What variations in keywords will have to be covered to match searcher intent?

3: Backlinks of the Highest Standard

Once you have an optimized page, you can start on backlinks. In short, backlinks are responsible for directing traffic towards your website and pages. High quality content for backlinks and perfect on-page optimization will set up your pages for long term success. Backlinks on the other hand bring in that solidification on your page making it a worthy resource increasing its visibility in search results.

However, backlinks are probably as tricky as digital marketing can get. You have to find that right balance between quality and quantity. Boring and low content quality backlinks will ultimately be no use no matter how many you get. High quality backlinks are always good but you have to maintain a certain number in order to let search engines know of your presence. Something like 5 to 6 high quality backlinks a week should be the minimum standard if you want to raise traffic from 300 to 30,000 only in a few months.

These backlinks can be posted on any third party websites, pages or blogs that rank highly in searches. The number of traffic these website have where you are posing your backlinks will contribute heavily into their authenticity boosting visibility for your website or page quickly. Resource link building is a solid option when you can get it but may not be available at all times. You should not rely just on it to get high quality backlinks.

Another helpful tip is to backlink from websites that are of your website’s niche. This improves relevancy points ranking your links higher in searches. If you have a healthcare website with solutions for medical problems, you are best off posting backlinks on medical industry websites. Backlinks can be considered as large direction arrows on different routes pointing towards your websites and pages. More you have on relevant routes better chances your website and pages will have of quick success.

4: Keep Repeating the Good Work

This process that we have mentioned above is very logical. There is no part in it that you cannot perform on any website. It is a completely scalable process. Whether you have one page that needs optimizing for results or you have multiple, you can easily repeat the process on all your pages ranking the whole website highly.

When you have around 300 visits already on your webpage or site, it is easier to move forward to say a number of 30,000 per month. This process can also boost a page or site with no visits to about 500 visits a day when done right. A timeframe to keep in mind with this process is of six months. It may take a couple more or less months to achieve these kinds of results though depending on the niche and other factors with you website and search indexes.

You’ll find that the key factor is identification most critical search opportunities available to your website. Any pages that are close to ranking well and have huge potential in opportunity can be worked with perfectly. Once you have successfully identified opportunities that you have in your market, you can move to the process of boosting your traffic. No amount of traffic is beyond your website’s reach once it is optimized and the set goal is within the total number of searches.

Keep in mind the fact that your backlinks need to have high quality content. Google has evolved greatly over the past few years and now recognizes your link’s authority granting you the traffic related to them. In short, SEO is not a short-term process but the time will be well spent if you follow our guide.

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