SEO Guide for ecommerce Stores Online in 2021

Ecommerce and online shopping are going to be the biggest trends in 2021. When you get more organic traffic to your online store, you can get huge difference to your sales. You can bring in a lot more sales than before by creating an ecommerce site in 2021 and build an empire of success. However, earning thousands of dollars of sales in the first month is not a realistic goal, unless, you have the brains of Amazon working on your project.

With all the excitement and profits, ecommerce business still seems to attract most people wanting to earn more online. As we already said, it is easier said than done with rapidly changing Google’s algorithms and customers’ preferences. Without using powerful SEO strategies for your new or existing ecommerce store in 2021, you cannot gain significant success.

Here are a few top SEO tips and strategies you can use this year to skyrocket your ecommerce site’s success and earn more profits.

The Importance of Ecommerce SEO

On Google, it is almost a sin not to try to compete higher than your competitors. But how can you achieve that goal unless you don’t know how two harness the power of digital marketing to enhance your SEO strategy to boost your ecommerce site rankings? You may have been missing out on clicks; you may also be missing out on sales. Whenever you are planning to create a new website to sell new products on the Internet, there is one thing that can make a difference to brining those products in front of customers’ eyes, it is ecommerce SEO.

According to digital marketing expert in the United States, the great Neil Patel, in a layman’s term, if you don’t have strong ecommerce strategy in place, you are already planning to lose the battle in the vast ocean of online shopping sphere. You will not get enough sales if your products don’t get enough clicks, therefore, if you want to rank higher on Google with your new or current ecommerce site, then you need to become more SEO savvy.

1: Research is Vital to your ecommerce SEO Success

Before you start your SEO work on ecommerce site, you need to make a rock-solid start with a thorough research. When you take that first step right, things can go right for you in the further steps. Why?

When you come to starting an ecommerce business and know everything there is to know about importance pieces of SEO, targeting the right keywords become easier. That means you can get more conversions and clicks compared to before. No business can afford to thrive without ecommerce SEO research.

There are three areas you need to focus during your research.

• Finding the right keywords for all your products and categories.
• Use a tool like Ubbersuggest or Semrush to enter the keywords and measure their effectiveness.
• Pinpoint the right keywords for your blog posts. Remember most popular keywords are long-tail keywords

Step 2: Do Competitors Research

Now that you have done your research and found out the right keywords to achieve all major milestones in your ecommerce SEO, you can move from dyers to big pants.

That means you are half way there and in the middle of important step to start competitors research. Consider now which keywords are your main keywords and what competitors are using? With SEO tools and strategies, compile a list of keywords your competitors are using.

Moz tool can make this task much easier for you; install the free Moz bar that will show you the page authority and ranking information. That will help you to understand whether your competitors have a higher DA or PA than your site. Install free Moz toolbar to know the page authority PA or any link.

Know where your competitors are getting their links? One really important thing to remember is to pull a list of the places your competitors is getting their inbound links. Neil Patel strong recommends Ubbersuggest, a most popular keywords research tool on his site to have an idea of all these metrics:

• Domain authority and score of competitors
• Page score that shows overall strength of a URL
• Link type either text or image
• Anchor text
• When a link is shown for the first time
• When a link is shown last time

3. Revamp your Site Structure

According to Neil Patel, SEO strategists must consider this advice vital

“Your site’s structure is the foundation of your site and your SEO strategy. Without structure, the user could be easily confused or discouraged and bounce right away. And Google doesn’t like that.”

4. Follow All these Strategies for Ecommerce SEO

However, for increasing the site’s impact on customers you need to improve its structure by following these steps:

• Put your ecommerce site on HTTPS instead of HTTP link. That will help to boost your ecommerce SEO.
• Website speed must also improve. If you increase the website speed, the page will load faster and bounce rate will decrease.
• Don’t ignore the mobile-friendliness of your website. More than 50% of people are using the Internet on mobile smart phones.
• Start building high quality backlinks and don’t wait for the peak season to arrive. Just do it early beforehand.
• Write engaging and brief meta-descriptions to improve CTRs.
• Add ALT tags to all your images on your product pages.
• Remove the discontinued product from ecommerce page. Put a 301 redirect to a new page.
• Use a friendly structure for your URL according to Google’s way.
• Always use compression to reduce the size of your images
• Also don’t forget to optimize the title tag.
• Finally, never forget to build and put a sitemap.

If you follow these ecommerce SEO strategies, chances are, even your 404 pages will be transformed into sales machine pages. With all the compelling meta-texts and Alt tags, it won’t take years to fulfill your promise to improve your ecommerce SEO to give you long-term sales.

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