How to Track Customers and Revenue from SEO in Your CRM?

2023 is a year of innovation with several useful and effective changes all over the world. Currently, there is a big change we can see in an online world which is quite good. Almost every online user will get the right track through learning these strategies and tricks. Almost every type of business is available in an online world which is quite better to see the real-time innovation. Let’s talk specifically about Dubai in this discussion. We all are updated that the market of Dubai is quite vast and it has everything for everyone. Any type of business can get a positive rating along with impressive solutions. You are free here to choose the right platform for your business to feed it through an online platform. Gone are those days when we all have to get business from walking customers. Now, the trend has slightly changed and it has moved towards innovation. The best practice we can see here in an online world for businesses is SEO (Search Engine Optimization). No doubt, from the last decade. A lot of improvement has been placed in this strategy and Google has authorized this strategy for improving the appearance of your website in an online world. If you will get the right track for improving your online appearance through SEO, you will see your search engine ranking will also improve. Here we will give you the better solution to check the customers and track revenue from SEO in your CRM.

What is a CRM?

Customer Relationship Management is one of the most efficient solutions we have these days for aligning business operations. Almost every type of business is getting help and support from this platform to improve their business inside. A CRM will impressively centralize the data and information for everyone connected to the organization. Everyone can better check these details to bring efficiency and improvement in the company graph. The best thing about the CRM platform is that it will easily integrate with other software and your website too. You can better use CRM help and support to track every single activity of visitors and generate revenue.

A CRM is always ready to provide hawk eyes to your sales and marketing team and it has an automation tool option. The automation facility will give you the better option to set sales and marketing emails for your website visitors to send by customizing. These emails will be directly sent to their entered email ids whenever they will put their data on your website. Furthermore, you can track which page a visitor has visited several times. You can better check the interest level of the website visitor and send marketing emails accordingly. Overall, it is a good solution with having multiple other effective solutions inside.

Feel free to integrate a CRM option with your website and it will also track records of your customers and revenue generated from SEO effort. No doubt, it is a perfect time to show your SEO effort by integrating it with a CRM option. We will recommend you to choose HubSpot CRM in this regard because it has a lot of efficiencies inside to provide your business the best scope to touch the height of sky. You can better take help from Google Ads and Facebook Ads to engage the audience towards your website for generating more business. All types of records a CRM will track and save in it to share with you in detail.

Here we will share with you a detailed solution for tracking customers and revenue from SEO with a CRM. Read all these points in detail to understand the whole scenario. It will only relate to the Dubai market; you can better use this option in any part of the world too.

How to Track Customers and Revenue from SEO with a CRM?

There are many things you will get to know in this discussion related to tracking customers and revenue generated via SEO effort through an intelligent CRM. Read and share these points with others to help them out in this section very well.

1.    Check Complete Data

Anyone can better check data through a CRM which has attribution data on each lead and customers inside the CRM. These attributions are source channel, campaigns, ad groups and many others. You will see different custom fields to store contact information in different CRM options. It will also save sales opportunities along with contact details. The best and easy way we will guide you here is to add hidden fields to the lead’s generation forms on your website. Now, you need to write the attribution information into those fields. It will capture the name of the lead, email id, phone number and others which are essential and sent to the CRM straight. Everything will be in front of you and you can better choose the right option which you want.

2.    Run Reports with CRM or Analytics Tools

Another option we will tell you here is to run reports if you have corrected information for each customer in your CRM. There is another easiest solution we have to tell you is to use a built-in tool of the CRM in this regard for reporting. It will also depend on how advanced the CRM you are using and how much efficient the tool has inside to share with you the detailed and correct information on the screen. A tool must be advanced to share with you the report on metrics like number of leads from SEO, Total number of sales, Opportunities, number of customers, amount of revenue generated etc. you are free to export all of your data to spreadsheet or connect your CRM with third-party analytics tool. All types of essential details it will share with you and you will find this option useful, effective and smart from all sides.

Five Metrics SEO Professionals Should Track

Here we have five metrics which SEO professionals have to track by their own effort. We will discuss with you in detail all of these to clarify this thing.

1.            Total Number of Leads from SEO Vs. Other Channels

2.            Total Number of Customers from SEO Vs. Other Channels

3.            Total revenue from SEO by Landing Page Group

4.            Average Deal Size from SEO Vs. Other Channels

5.            Time to Close from SEO Vs. Other Channels