How Instagram and Facebook work Together to impact your Campaigns

Marketers use several social media platforms nowadays to leverage their social media campaigns. There are myriad benefits of linking the Facebook and Instagram to build more brand awareness. Social Media Marketing becomes more effective when marketers increase customer reach and create sales leads; however, all the social media platforms are not the same. Being a professional marketer in the digital realm, do you think that posting the same content on all type of social media you use is appropriate? The answer is ‘no’ because it won’t guarantee any killer results for your campaign.

Here is something useful that we want to tell you about Facebook integration with Instagram to help you get the brand exposure that you aim for.

The Basic benefits of Linking Facebook with Instagram

Integrating Facebook with Instagram is not complex. If you are familiar with Instagram, then you can find the three dots at the top right corner of your screen by clicking account settings. Your personal timeline will be the default timeline, so select Facebook and click ‘share to’ to choose the business page of your choice. Intelligent marketers such as Sunny Lennarduzi explain in her You Tube Channel how important it is to harness the power of social media with integration of several platforms. Sunny knows from her years of experience working with top brands that Facebook integration works well with Instagram. Thereof ere, by linking Facebook and Instagram together, you can find and establish an easy strategy to reach wider streams of customers by clicking one button.

Creating posts for both Facebook and Instagram are vital because it allows your customers to each post twice with minimum effort on your part.

How Instagram and Facebook are Different

Both Facebook and Instagram are visually effective platforms for social media marketers to spend their time on marketing campgins. You can work on several different apps, create engaging captions, and post photos that catch the attention of your customers. However, Facebook is different from Instagram; it provides more room for posting articles and text posts. While photos do well; other things can succeed on Instagram as well as it is not purely visual. On Facebook, users can use different apps and transition between them and external links, so Facebook allows you to achieve the goal of driving traffic to your website compared to Instagram.

Why should you link Instagram with Facebook? You have nothing to lose when you use the social media integration strategy to accomplish marketing goals. Facebook linking with Instagram can provide many benefits as discussed above; in the past, Instagram was just a placement box that got little attention of marketers, the inventory was smaller and there were huge differences between the performances of the two platforms. Nowadays, Instagram has evolved into a marketing goldmine for social media managers who can’t imagine ignoring it in addition to Facebook and Twitter.

The Search Engine Journal SEJ reveals that there are interesting reasons behind why marketers and personal users use Instagram and Facebook. The usage reasoning for Instagram reveals that 47% people use Instagram for entertainment purposes and 34% do it for brand promotion. This is an interesting fact became this is the reason Instagram ads are more effective than Facebook and provide a better return on investment than Facbeook’s paid ads. Instagram users love to see new brands and their news that excites them to buy the favorite stuff.

Now let us see the usage reasons of Facebook. Facebook users also love to use the platform to stay connected to friends and family; they also need a source for cheap entertainment and collaborations with friends. Much of the Facebook marketing is effective when you use the paid option.

How to Link Facebook to Instagram account

Have you ever experienced linking the two platforms such as ions and Android? The process of linking social media platforms such as Facebook and Instagram is not much different than linking two mobile operating systems. The only difference is that the former process can only be completed via smart phones, and the two social media platforms can be linked directly using a desktop computer.

The process is straight forward. Open your Instagram app and go the Profile screen. There you will see the three horizontal lines; tap on the three lines that symbolize the menu icon in the upper right corner. You will find a list of options including Linked Accounts. You will view a list of social media platforms there that allow Instagram integration. The Facebook will appear at the very top; simply tap on Facebook option and provide your credential to login intently. You can use the Facebook app on your mobile phone browser for signing in. That is it! Now you are able to connect the two social networks and can post things on both platforms.

Putting photos on Instagram is exciting and beneficial for digital marketers; now you can connect the Instagram account with Facebook and don’t have to post the same picture twice on both platforms. Just enable the corresponding button on Facebook appearing on the caption screen and the platform will do the magic of automatically sharing all your Instagram posts without letting you move a finger.

Similar, for sharing an already posted or old image on Facebook, just select the image on Instagram and tap the menu on the upper right corner. A pop-up menu will appear that will contain a check mark icon to help you post the photos on Facebook.

How to Remove Instagram Integration from Facebook

For any reason, you can later on decide not to use the integration feature of Facebook with Instagram and remove the integration any time. To accomplish that, just head back to the Inked accounts menu and tap on Facebook option. Of course you did that step before but now in a different way. If you are connected to the Facebook account, then there will be a blue icon associated with your Facebook account.

The bottom Line: Its’ Time to Try new Things

Instagram and Facebook being the most popular social media platforms of 21^st century go hand in hand in terms of marketing campaigns and brand promotion. There are no two social media platforms which can be integrated like Facebook and Instagram; Facebook actually lets you share images directly from the photo-sharing app to your timeline and News Feed. Because Instagram app is getting more popular each day, Facebook realizes the fact and provides awesome features to link your marketing campaign with Instagram. If you are a new or experienced social media marketer who loves getting Instagram likes, you can translate them into Facebook likes with easy integration process. This process allows you to drive engagement assuming that posts published on both of these platforms are publicly accessible.

It is the best time to try new things with your social media accounts and let the customers reach your posts on both platforms you use. Chances are if you use the integration features wisely, it could help you reach many more customers than using a single social media platform. This can also get you a higher rank in the News Feed by allowing cross-platform posting. This allows you to recover your photos from another account if you lose one account.