There is no doubt in any SEO Expert’s mind that Google has been shifting towards their portal approach from their current and in the past search engine one. Preparing your company according to this Google’s somewhat new search customer journey is pretty significant. You can do this by following the recommended path as well. We have some expert thoughts into this. Read through to find out more.

When any expert looks at Google SERP, it is almost non-comparable from what it was a few years ago. Chances are not only limited to the visual aspect too. Google is surely becoming less of a search engine and more of a portal. This is fairly evident through recent updates and the way the search giant wants people to interact with it.

Customer journey and also visitor experience are surely on their way to change with Google. Of course, Google owns the process completely. Users can even now bypass clicks to shown websites and get information they want. Action can also be taken without clicking any links and also transaction can be made there and then.

Every online business will have to adapt to this new change. There might be several plans you can put in place to counter this from an online business perspective. Also, to keep in mind, investments in SEO are more likely to come ever more important. Here’s our pro thoughts:

Start by Training Your SEO Army and Building New Habits

SEO has been an integrated framework from the start. Every organization investing in SEO and digital marketing has going for them certain core functions. These functions fundamentally integrate into their activities bringing all things together at one stage or the other.

Essentially, it is the SEO Team who is responsible for implementing and integrating most of these functions. As everything is connected with SEO, it is understandable for that to happen as well. Bigger your organization, more integration you will need at the basic level.

Integration is the name of the game with SEO and all core functions as well. You can incorporate as many members in your SEO Army as you need with perfect integration. This is where you can also train all of them simultaneously as well. Pass on motivational quotes with best practices needed to achieve goals.

Your dedicated SEO team should be able to understand all core functional messages. You can even flag requirements in your system to make them more aware. It will always be up to the main SEO team to bring system-wide changes by empowering all connected personal with knowledge. This is where your company can experience most success for SEO needs.

The main thing you have to remember is that all your members need to be trained adequately. SEO team needs to pass on knowledge to rest of them and bring positive changes throughout.

Take Your Writing Competencies Up a Notch

Google has been pretty clear about what they want going forward from businesses in order for them to rank. Even with their focus on switching to becoming a portal, content gains more significance by the year. There are also many new content types and locations that are very significant. Knowledge panels, Featured Snippets and other locations are such examples.

Your content and sites will get more visibility on SERPs with these new content placement locations. Social media managers, bloggers, copywriters or product describers need to be extra vigilant. Content needs to be created in a way that it is ever more creative, impressing, attention grabbing and authoritative. Organic visibility boosts with these when done right.

SEO-Friendly JavaScript needs to be mastered, Schema, rich snippets and writing for long tail needs to be spot on. Also, sections like “People Also Ask” or “People Also Search” are getting featured much more. All this belongs to your content specialists. Regularly reviewing your content copies and reacting to feedback may be the winner deal as far as your content is concerned.

And yes, content quality needs to be extra bit brilliant across all plains of existence.

JavaScript and Schema for SEO Needs Professional Treatment

Crawlers for Google work in their own ways. They crawl your content thoroughly and then decide whether to show it or not. Having your good Schema setup, you will provide more chances to your content to be displayed in areas like Featured Snippets. Of course, these Featured Snippets and other rich results highlight more of a portal-like Google interface and not so much search based.

Even though your content visibility might be increased, chances of getting click-throughs are getting smaller. This is because some or much of the information users or searchers are after is displayed right there on Featured Snippets. This extra information presentation is actually making google more Portal like.

Also, with the likes of speak-able content, FAQs and/or events, Google is now supporting many different markups for various content types. All these make Schema a much more valuable tool for advanced SEO than ever before. Structured data entry is now streamlined with Yoast implementing their new Schema. This is particularly helpful for when you are using WordPress. Development team in any company needs to be able to verify code quality as well.

Googlebot can now see much more of your content with the latest update to its algorithm. Yet, there are still limitations and brands or websites must be fully aware that JavaScript issues can also hinder indexing in the fullest way possible.

Your coding terms need to discuss which part of the content will be seen and which will not be. This needs to be done before you start the JavaScript coding of course. Search engines other than Google may also not be able to render you content with all this Google based optimization.

Mobile SERPs Need Special Attention

Most SEOs and website administrators almost always work on computers. It has become second nature to only check mobile versions. There is close to no attention give to mobile-based SERPs. Instead of focusing always on the desk interface, SEOs need to work on Mobile-Based results as well. Especially keeping in mind that mobile searches actually took over desktop searchers last year already.

Also, from July 1, new sites will get indexed with their Google’s Mobile-First Indexing protocol. Older sites will also be monitored with evaluation points given for mobile-first indexing accessibility. You need to constantly monitor and keep updated your Mobile-Based SERPs in order to have rankings in your favor going forward.

Mobile searches are taking over quicker than most of us anticipated. The only reasons this is not being discussed in the SEO community as much as it should is because we are all used to desktop views. Mobile searchers are sure to eat up a chunk of your traffic in time if their rate goes as it has been going. Only with proper monitoring of your Mobile-Based SERPs can you hope to gain market share from the search volume in the industry.

You Must Take Advantage of Big Data

Big data doesn’t need to go to waste at all. It might be hard to dig through but when you look at Google’s example and how they are using it, you get the idea. Data scientists are great assets for all businesses that are highly dependent on large amount of data. They can help identify cohesions and also trends helping you improve all the big optimization efforts.

These insights from data scientists can then be passed on to the content strategy makers helping them enhance UX layouts and many other features on your site. Google is fast shifting to a portal sphere moving away from the basic search specialist we have all come to know. Using your big data can help you make important site-wide changes in the times to come.

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