Expo 2020 – What Is Your Digital Marketing Plan to Stand Out

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2019 is a thing of the past and now we have just stepped in 2020. This marks the year of the expo Dubai. Expo 2020 Dubai is already shaping up to be one of the biggest global business events ever. From small business enterprises to world leading corporate organizations, everyone has their eyes set on this global event. The scale of Expo 2020 is that it is expected to raise UAE’s GDP by an additional 5.5%.

If you are going to Dubai Expo 2020 with your business, great. If not, ask yourself why not! There is another opportunity in the shape of Online Marketplace that has been created to invite worldwide businesses. With proper Digital Marketing, every business in the world can now become part of this great event.

Why and What Is World Expo?

Back in 1851, the first World Expo was initiated in London going by the name of ‘The Great Exhibition’. In those old days, no less than 6 million people attended the event. The idea behind that event was to bring worldwide business people together at one place. It proved to be a huge success and ever since that there is a world expo every 5 years going on for a period of 6 months.

According to the vice president procurement Expo 2020, Richard McGuire, this year’s event will enable new connections between global businesses. It will provide world economies a chance to grow and facilitate innovation with new ideas. Expo 2020 will boost world businesses enabling new opportunities and expanding the market to regions where it was missing before.

Dubai Expo 2020 has allocated 20% budget for Small Business Enterprises (SMEs) facilitating growth for all industries. This budget amounts to billions of Dirhams. This will be nothing like any other business events. Buyers and sellers from across the world will participate and be able to communicate through the Online Marketplace channel.

Who Is Expected to Visit Dubai Expo 2020?

Arabian Business has predicted no less than 25 million visitors for Dubai Expo 2020 during its 6 months process. Visitors from 170 countries are expected to be seen at the event. This Expo 2020 is set to start in October 2020 and will go on till April 2021. More than half of the awarded 4,500 contracts have gone to small and medium business enterprises.

Expo 2020 is officially sanctioned by Bureau International des Expositions. This makes its 170 member countries to become part of it from October. The official premium partners of Expo Dubai 2020 are some of the biggest companies from around the world. These include:

  • Accenture
  • Cisco Systems
  • DP World
  • Emirates NBD
  • Etisalat
  • Emirates
  • Mastercard
  • Nissan
  • PepsiCo
  • SAP SE
  • Siemens

Dubai is already the favorite country for global businesses to establish headquarters. Currently, 138 of fortune 500 companies have made Dubai their headquarter home. 11 of these joined as recently as 2016 with rest being already there for years.

How Much Business Is Expected at the Expo?

Numbers are beyond anything we have had previously for any business event or exhibition. Dubai already has a staggering GDP and this event is expected to raise it by another 5.5%. According to estimations by the Standard Chartered Bank, Dubai will generate no less than 23 billion dollars from this year’s Expo.

277,000 or more new jobs will be created for the event. Whether you have a small business, a large corporation or even an entrepreneur, there is something for everyone provided you have the right means to be there.

The Online Marketplace for Dubai Expo 2020

In the past World Expo’s have been one-dimensional events. For this 2020 Expo, Dubai has created an innovative Online Marketplace project. There is an online portal that is available for everyone inviting worldwide participants that won’t physically make it to the place. Instead of having to walk around and search for your business industry there, with online portal, you can know where is what exactly.

It is a full-scale online portal platform enabling buyers, sellers and suppliers to display what they offer. Online communication will be enabled between buyers, sellers and suppliers from around the world. Everyone participating can easily connect, search, post and stay updated with all the happenings of the event. Participate in business opportunities shared on this forum to get leads.

Create Online Bids for Dubai Expo 2020

With the new online portal, there is a unique opportunity available for businesses. Having registered your personal or business profile on the portal, you can search contacts and post your bids. Members can post online bids with a detailed description about their products or services.

Other side of the portal is for people looking for products and services. This allows them to see already posted bids for all kinds of products and services. Searchers will also be able to filter results according to their preferences.

The Portal Will Have Upcoming Events

The online marketplace portal for Dubai Expo 2020 is designed in a way that it will provide proper information to all members. All upcoming events can be posted for the online community where every member will also be able to comment on them.

The Impact of Digital Marketing on Dubai Expo 2020

Have you considered the amount of competition each business industry is expected to face on the online marketplace portal for Dubai Expo 2020? Yes, it will be immense for almost all business industries. Digital Marketing is the edge that you need in order to stand out from the rest on the online portal for Expo 2020.

People will buy what they can see or know about. No matter how good you get at making products or offering services, business leads will only be available once your brand is visible in the right way. Advanced Digital Marketing can put your business at that right place and beat out competition at Expo 2020 Dubai. Businesses are already busy in brand boosting for the Dubai Marketplace.

Advanced Digital Marketing can make your business visible above any of your competitors. UAE Today provided insight into there being a whole new era of digital marketing in Dubai after the announcement of Expo 2020.

Change the Game with Advanced Digital Marketing

Are you going to Expo 2020 in Dubai or becoming a part of it through the online marketplace portal? Why not let the world know about it?

By making your business known across the world to be joining the Expo 2020, you will be able to make the entire world your target market. Making your products and services better is only one half of the story. You have to let people know about it to get benefits from it as well. A proper Digital Marketing Plan will make potential buyers expect you at the expo later in the year.

It is now the perfect time to let businesses and people know about your business and participation for the Expo Dubai 2020. Business that show up on the Expo 2020 without a solid Digital Marketing strategy, will face difficulties. Letting small to large businesses about your business and participation in the event before they see you there is essential.

With quality Digital Marketing, businesses and people will already be aware of your products or services. Upon finding your brand there, they will have a certain tendency to enquire from you. This may be the window of opportunity your business needs in order to grab a sales lead.

How Digital Marketing Can Make an Impression for Your Business!

This upcoming 2020 Dubai Expo is aimed to provide businesses a unique opportunity to expand their business market. Digital Marketing can provide that most wanted edge and place your business just at the right spot. By making people who will be attending the Expo aware of your business, you will be able to make a buying decision influencing impression.

Businesses based in Dubai and rest of UAE will need to find professional Digital Marketing Agency in Dubai. www.seo.ae is a leading digital marketing agency that can make your business successful online. We have over a decade of experience making businesses successful on the digital marketplace. Call now or visit us in Dubai to get professional business advice for this Expo 2020.

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