AN ULTIMATE GUIDE TO GEO-TARGETING AN SEO CAMPAIGN

The game of SEO is changing over the years and the term SEO has been evolved in its uses too. This is not just because of ever-changing search engine algorithms but also because the ways we search have changed too. How often do we search for something on a search engine or just Google something? It varies from 1-10 times depending upon the queries/needs. Do not we include a location name in our query when searching for some specific things? We do say that the best bars in Barcelona and be it as the best confessionary in LA. To narrow down our search funnel we type locations for specific results.

What is geo-targeting in SEO?       

As far as Geo-targeting in SEO campaigns is concerned it is the way by which businesses/websites get themselves introduced and appeared in the searches of their locations. In simple, precise, and other words, Geo-targeting is an SEO technique in which users are catered against their queries based on their geographical region and location.  Now the question arises why it is essential to geo-target your users? Because search engines always prefer showing the best possible results based on the location of their users. If we are not giving clues and keywords for those specific locations then we would be out of the search engine algorithms for those specific places.

Another factor that from users’ point of view is essential; a local business near or behind you is more trustworthy than an international brand having headquartered somewhere else. Therefore, for small and local businesses it is essential to geo-target their users to get the most out of their SEO campaigns. Geo-targeting increase website visit, sales and revenue too when people find you near them, they trace, locate and visit you.

How does Geographical user targeting work in SEO?

As digital media has made this globe a global world, here digital marketing sometimes makes things a bit complex. An ad placed on the search engine, social media, or any digital platform will be seen by thousands of people across the globe. Within the range of one click, anything can be seen by anyone provided they are connected with internet access. Now search engine decides what to show, whom to show and how to show. When search engines run their algorithm it tracks down users based on their IP and locational data and thus interprets their precise locations. To deliver the best search results, search engines provide you search results based on 1; keywords typed, 2; your location.

To get in the race of search engine locational algorithm it is essential to choose the right cities, towns, and locations so that you show up wherever you deliver. If your business has multiple locations and caters to a vast area first of all geo-target the areas where you are physically present as a business. However, there is no limit to your target locations and it depends upon your SEO campaigns.

Geo-targeting a city rather than a country?

Location-based targeting means depending upon the geographical location of your business users, they might be international, national, or located in a specific area. For most businesses targeting an entire city is easy rather than targeting a country, for others targeting a country is difficult than targeting a city. This depends upon the location and type of business. But here an important factor arises, people living in an area never search with the country name, rather they search with a specific city name in which they live or they can relate to even living in suburbs. This is the reason why national or country-wide campaigns are not so successful or geo-targeting but city-based are. Focusing on a smaller area is easy rather than focusing on a larger area because the more searches are narrow down the more precise are the results. And one of the most important things is, your competition narrows down to just your town, city or location and it is easier to be searched and found. Ultimately you will get better, precise, and more specific results based on the specific city in SERP. Even in the Google updates, it is emphasized that having a geo-targeted campaign gives how much value to a website standpoint.

Geo-targeting starts from locational based keywords

There is no denial of the importance of keywords in SEO, there is also no denial of locational keywords in geo-targeting. Yes, you heard it right. The first-ever step to strategize your location-based SEO is having a list of long-tail, locational, and researched keywords at your hand. Keywords are those small entities that help you on both sides. For search engines it becomes easy to mark your business inside their algorithm because of the user location names, for users on the other hand it becomes even easy to find out you based on their location. Long-tail keywords gather 41.5% more audience than a short form of keywords. Voice search has been popular as people being more dependent on their voices while searching they tend to speak large words, phrases, or even sentences.

Landing pages based on the location

To get just the right edge for your website to appear on SERP it is essential to have a location-based landing page. You must be wondering that how this happens? It is a win-win situation where your users just rightly land on the specific are page after clicking the snippet or any ad. Locational landing pages make more audience attractive to them instead of the larger one. And one of the most important things is, your competition narrows down to just your town, city or location and it is easier to be searched and found.

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