Search Engine Marketing (SEO) is an integral part of any Digital Marketing Campaign. When selecting your business partners who will provide trustworthy SEO and Digital Marketing Services for your business website, you need to be analytically brilliant.

It is just so easy to sign a contract with a less than stellar digital marketing agency and then be stuck with it for whatever period of time. Also, for the truest fact, there probably are more bad SEO and digital marketing companies out there than good ones.

Finding an honest service provider has become bit of a challenge these days. Ideally, you would have a team dedicated to your SEO or digital marketing project that will not only report every instance to you but will also stand true to their forecasts in the long run.

To avoid these less honest folks and less than perfect digital marketing companies, there are some telltale signs that can be the pointers you need. Here are some of the biggest signs found in bad SEO and digital marketing companies:

1: You Get a #1 Ranking Guarantee

The main reason you would get in touch with an SEO company is to rank your business website at the very top search result. Often referred to as the #1 search ranking, this hotspot is responsible for granting the greatest number of site visitors for sites that rank there.

That said, when your SEO Agency or digital marketing company from the outset guarantees you that #1 ranking, there is something that can’t be trusted. This first ranking position in almost all business niches today is such a struggle that SEOs and website admins have to go though so much to get it. When you get that guarantee almost for granted, signs aren’t good at all.

Any SEO making anxious promises is either new to the game or is only promising it to win the contract over. Similarly, when you get long emails telling you how quickly they will rank your website at the very first spot, there is intensive investigation in order.

Another sign to look out for is when you do get a first page ranking in a few weeks. This sudden jump can often be a position where you will see your keywords rank at the first page but all that will be with no boost in business at all. There is a lot going on here, when you rank well you should get a boosted number of visitors and business leads from it as well.

2: Only Communication with Them is on Due Payment Dates

Another big NO for digital marketing agencies is when you only get emails or any other forms of communication from them on due payment dates. Your SEO company should be in constant communication with you at all times. There are so many things they should need to discuss and so many changes they should be bringing in.

From on-page SEO to frequent reporting, communication should never end. However, some not so honest and below stellar quality Digital Marketing Agencies tend to only communicate when payment has not been transferred on time. This is one of the biggest signs of a no-go company or service provider and it is never too late to look into your contract.

When hiring them or making a business partnership with them, you should also investigate into the matter as much as possible. Asking their already existing clients for feedback might be the best way to go. In all fairness, you need to establish how communicative your SEO or digital marketing team is.

3: They Ask Your Own Admin Logins and Passwords

Of course, you SEO and Digital Marketing team would need admin passwords to login to the site and also make possible changes. But the red signal is when they ask for the ones that you use. Your own logins should have absolute full access of everything and the ones you make admins for your SEO team should be concerned with only what they will need.

This can be potentially dangerous and also very confusing. When your SEO team or any other Digital Marketing team members make any changes, you would not be able to tell who did what. Keeping record of all changes and updates is almost as important as the whole campaign.

Also, when things don’t actually work out between you and the hired digital marketing team, them having your proper owner logins can be fatal. Not all SEOs will do things like that but yes, it has happened and probably will in the future. Avoid it and handle what you need to handle yourself.

Legal disputes can arise that might take months or even years to resolve. Best way to deal with this is simply not deal with agencies who ask for your own admin logins or you can create their own admin logins to keep things separated.

4: They Focus on Their Story and Not Yours at All

Another sign of a cheapskate digital marketing company is the fact that they will always focus on their own story. How many clients they have that have successfully been served and what good little achievements they have made in terms of your business website. They would always kind of brag about their own story and what they have and what they can or what they plan to do.

There simply will be nothing about your story or side of things at all. All the problems they ran through during the campaign will probably not get discussed. Only highlight real will be what went right and nothing on what needs to improve to achieve your set goals at all.

In all honestly, your SEO Team and digital marketing agency should discuss with you:

• Exactly what they learned by working on your site?
• What changes on the website they think will work for the best?
• What is lacking in their own efforts and how can it be made better?
• How long they need to rank what keywords on your site?

You should always get a report of what didn’t work and not just what worked from your digital marketing partner agency.

5: Very Minor Feedback About Other Relevant Stuff on Your Site

When you make a digital marketing company your business partners, you expect them to pitch all kinds of ideas to you. Your relationship with them should not only be transactional where they simply do their bit and don’t work with you in any other regards at all. However, this is what dodgy or bad SEO Companies and Digital Marketing experts do in the real world.

You should not expect them to also make programming changes to your website or redesign it altogether as well. But still, there should be helpful inputs from them in all regards that they come across. If a competitor website is doing something right that might not be related to your SEO or digital marketing, they should communicate it to you.

It should be a two-way relationship in the end. You should be generous towards them and they should be striving for your success any which way they can help. If this is not the case, you are probably with the wrong digital marketing partners.

6: Their Case Studies Maybe Outdated

Speaking of extraordinary pitches that might account for nothing, if you have a digital marketing service provider who pitches old outdated case studies to you, there might be nothing there. Of course, every company would have some old case studies in their systems that they can pitch at any time. you are looking for new updated ones that authenticate your selected service providers.

You should also know SEO has been changing on almost a daily basis since it got introduced. Google has been pushing out updates on a regular basis. Old case studies and experiences may simply not be updated at all and unable to authenticate the selected service providers.

Are you looking for a solid SEO Company that is as far away from any of these problems as possible? You are at the right place. www.seo.ae is a name you can trust. We offer the widest range of Digital Marketing Services including SEO, Social Medial Marketing and many more. Contact us now and start your digital journey with just the right service provider that you need to experience long term success.