Content creation is halfway towards your goal as a digital marketer to gain higher rankings for your website. The real purpose of creating and posting content is to drive tons of traffic that converse like crazy. If you do things the right way, there is less chance of content not ranking higher on the major search engines in 2020. However, many content marketing professionals don’t do things in the right way when it comes to getting their content ranked higher on Google.

Have you ever wondered why you often see your blog on the page 5 of Google? Because your content has a less chance to succeed and instead of giving yourself a pat on the back, first you need to predetermine your content goal and identify issues why you’re content fails to rank higher on Google.

There are top ten reasons for you to understand that are preventing your content from ranking higher in the middle of pandemic and 2020 global crisis.

1: You post Duplicate Content that confused Google Crawlers

Ranking well on Google and Bing does not only mean that you need to pose top-quality content with full optimization techniques applied. No doubt that the right keywords can rank your content higher and increase its effectiveness, however, you need to d many things right before you hit your goal on Google. And that involves taking care of your duplicate content strategy.

Many marketers find it an easy way to intentionally post the duplicate content on the Internet to manipulate Google to rank them higher. Duplicate content means that you post the blocks of content within across domains that are similar in nature. Duplicate content may include elements such as discussion forums that may generate regular pages targeted at mobile devices. It can also contain the store-only versions of web pages.

Some sites are available in HTTS and HTTP that may end up confusing the search engines with dynamic URL parameters. If you use the duplicate content, that is bad for your websites and domains. The reason behind this is that Google has spiders and crawlers that are walking on the web and they find the pages that contain the similar content. Of course, if Google finds three pages with the duplicate content, it won’t be able to rank all three of them higher. And if you are not informing Google which option is best, it can rank the whole one. That also affects the visibility of all three pages.

How can you fix this problem? First of all, you need to identify what kind of duplicate content exists on your websites. There are tools including Duplicate Content Checker that do a great help to redirect Google robots to your original page. You can also use a vital WOrdPress Plug-in like SEO Content Syndication so that Google can know which content or webpage you want to rank.

2: You are Trying to Rank Content with Wrong Keywords

Keywords help Google and other search engines to match their content with questions asked on the search engine. This means that if you are not clear about your keywords and which questions they are created to answer, then there is a chance of not getting ranked on the first page of Google SERP. How can you fix this issue?

The best strategy t fix the issue of using wrong keywords is to use the keywords research tool like Keywords Planner and find the long-tail keywords in addition to less competitive keywords. These keyword choices will wisely help to rank your content higher on Google SERP.

3: Your Visitors Don’t Get a Clear Site Map

You do not have much time t impress your visitors who land on your websites. in a time of few seconds, a lot of things can happen on the Internet; for example, you potential clients may be searching for your content but they are unable to find it; the confusing type of jargon can also frustrate the users and they will find it hard to stick around your website or blog to search for their answers.

When the users are not staying on your website for more than a few seconds that increases your bounce rate. Express Writers SEO Consultant and coach Julia McCoy states that the higher your bounce rate, the lower your chances of getting ranked higher on Google. So how can you fix this problem?

The expert McCoy also provides a solution for this mistake made by many content marketers. She emphasizes on telling your visitors to do things with a clear navigation menu. In addition, you also need to show users your unique selling point and why should they buy your services from the pool of hindered companies? The best strategy is to tell the visitors who you really are and give them a reason to stay and land on your site again.

4: You are Using Links Ineffectively in your Content

Your links can tell Google exactly what your website is all about. For example, your expert services involve providing social media consultancy to clients in the UAE and Asia; you have created a website to promote your services and unique skills; you have posted some awesome content and blogs on your website related to your services. Now is the time to link your content with expert’s sites on the Internet which gives a good idea to Google about the meaning and nature of your website.

On the other hands, if you are not serious about posting links related to your content, Google may have a difficult time to find it on the Internet. So how can you solve this issue and come up with the best links to rank your content higher on Google?

Link your blog or website to high authority websites on the Internet related to your niche or product. This helps Google to identify which pages are important and gives a clear picture of your website’s structure.

5: You Content is Good but without any Back links

Now you have understood the importance of creating the quality content and posted it on your industry-specific website. But creating amazing content is only half the strategy t o ranking it higher on Google. If you don’t have any back links in your content, then Google can have serious difficulty finding it. This is because back links really play a vital role in promoting your content on the SERP. Back links also help Google to understand that influencers like your website and they loved linking to you. However, it is not always easy to get quality back links internally or externally. So how can you get backlinks?

You cannot rely on luck to provide you good backlinks; do the following things to ensure that you get quality backlinks for your site:

• Contact influencers on your niche by sending them a well-written email or a Face book message. Ask them in a friendly manner to link to your website and like your content.
• You can ask a lot of influencers and big names to guest blog on their websites which have greater value. In your guest post, you can include the link to your website and tell the readers who you are and why you are important.

6: Your Website is Good but it is not Responsive

Because more than 3 billion people around the world are using smart phones daily, chances of getting found on a mobile phone via Google search are more than ever compared to other machines. Mobile users on the Internet have increased by 222% (the report published by Express Writers, 2020); this means that you cannot ignore the huge portion of your audience that is surfing the internet on their mobile phones. That requires your website to optimized for mobile usage, otherwise, your visitors will hate awkward pages and uneven on their tiny screens.

In the absence of a mobile-friendly or responsive website, Google will also not rank your content higher according to the new algorithm. So there is a simple strategy to fix this issue that lowers the ranking of your SEO content on Google SERP.

Do a mobile-friendly test for your website using an online tool or software. That will reveal to you the clear picture of your website being truly responsive or not. Fixing is not so complicated, you can choose a good Word Press theme that is responsive and helps users to better navigate your website on the mobile phones. Now you are set to a better content ranking on Google SERP.

7: You are Competing Against the Strongest Brands on Earth

When your competitors are not the huge companies, things can’t get so hard in terms of competition. Imagine you are selling e-books online or SEO courses created digitally and are competing with the brands like Amazon or Neil Patel; when your users will search for your services or eBooks, then the first thing they will access on the web is Amazon website or Neil Patel’s SEO resources.

That does not mean you cannot survive between the big fish, just change your business strategy to help your content ranking higher on SERP. If you are just a beginner content marketer, then start working harder on your content marketing skills and create a brand or unique selling point for your books to sell on the Internet. People will only buy your books offering them a unique value, fresh information, and never before tried tactics to solve their problems.

Make sure that your content stands out from the crowd and compels readers to try your books chapters for free so they can build curiosity and interest to read the entire book. Also, try to rank for long-tail keywords.

8: You Did not Registered on Google MyBusiness

There are certain benefits of creating an account on Google My Business. For example if you have created an account, then your website information will be remained updated on Google. It also shows that Google My Business account holders care about Google rankings and respect its algorithm. Google’s system is good for those who want to operate according to it and cooperate with the industry giant to improve their rankings. Therefore, registering on Google Mybusinesss is a great strategy because millions of searches are done on a monthly basis on Google My Business.

The statistics according to the Search Engine Journal SEJ shows that 5 billion searches were done on Google Restaurants; 3 billion searches were done on hotels, 1 billion searches for clothing shops, and 600 billion searches done on hair and beauty salons.

Because the real purpose and aim of Google is the make it comfortable and convenient for the people look for that they need, therefore, chances are that most of your competitor companies are also registering on Google My Business. The process is simple and straightforward with all you need to provide is your company information. That will keep you updated on Google and your competitors won’t take a great advantage by getting a chance to beat you in the SERPs.

So how can you fix this problem? Google MyBusiness as we said is easy to register for any firm. You need to provide them your full business address and fill the required information about your business. Then you need to verify your account and you are ready to go.

9: Your Content Marketing Strategies need a Shift in Planning

Content marketing is not only about creating content; it is about promoting the high quality content on the search engines. This is where SEO content writing techniques come in handy; Express Writers CEO Julia McCoy states that content marketing should be 20% creation and 80% promotion. You can use a lot of different channels for content creation and promotion including social media, email marketing, and blogs.

Content Promotion with Social Media Platforms

You can be a part of nearly 4 billion people using the social media and promote content on your social accounts. You can easily create content for the top social media including Face book or LinkedIn and share your articles and blogs to get instant public attention. Since there are thousands of professionals and entrepreneurs on LinkedIn who are interested in collaborating with you or knowing about your unique services, get increase traffic that alerts Google about your business.

In addition, Google uses it special algorithm and signals to determine whether you are regularly updating and promotion your business content on various social media platforms. If you forget about updating new blogs or content on social for a couple of months, your business seems less active on social media. That rings bells for Google that you’re content marketing efforts are not up to date, therefore, Google does not care about promoting you on SERPs. The bottom line is that content creation strategy involves a vital element of social media content to boost your rankings in 2020.

Content Promotion using Email

When you promote your website or service through email marketers, you don’t have to invest a penny and that also helps to send the marketing email free to your subscribers. All you have to do is to give them a teaser and provide them a link to your content in the email so they can access what you have to show. Email marketing therefore, is a great way to improve the overall content marketing and get you higher conversions.

Because your audience in your email list is already keen about knowing about your services, therefore, email marketing can bring tons of traffic to your website. A teaser email is not hard to create; for example if your SEO business creates email content, then it should look like this:

“Because Coronavirus pandemic is affecting the global marketing environment, we are all working from home and remaining safe. To help our clients with this problem, we have created a handy blog that will help you determine the essentials of washing hands, staying home, and how to work remotely to promote your income. The links are given below:

https://www.safetysanityblog.com

Make sure you share this blog with your loved ones and colleagues so it could help others.

Talk to you soon”.

10: Your Website Speed is Too Slow for Users

Last but not the least, our final reason for not ranking higher on SERPs is that they expect your website to open faster and don’t get the expected results. Do you know the Search Engine Journal reports that a user only stays 15 seconds on your website before leaving due to slow speed? Yes, the time is too valuable for users and they don’t have five or even three minutes to hang around a website that fails to open smoothly.

Ofcuorse, 15 seconds are enough for intelligent users to judge whether your website is going to open or not. They can make their decision of leaving or staying within 15 seconds. If your site is taking even 30 seconds to open, your visitor will vanish without a trace in this time.

So what happens to your rankings when dozens of users are bouncing away from your website without even opening a page? Google takes notice of it and only ranks those sites higher which have higher engagements above yours. So how can you solve this problem?

First, you need to take a site speed test. If your site is too slow, then use good WordPress plug-in such as WP Rocket to boost your website speed.

Conclusion

With these tips and strategies, neither Google will throw your site back in the rankings not users will fail to discover it in the search engine’s results page. All the websites with good authority and high quality content cannot get lost in the search results if marketers follow the rules described in our post. Don’t wait long and get to work on your content marketing strategy for good results.

www.seo.ae is your most trusted content marketing service provider in the UAE. Our Social Media Marketing team offers best content writing service for any business website. We also provide leading SEO Service for all businesses in the region as well. Contact now to find out more.