Organic search success in 2020 requires a serious of optimizations both on-page and off-page. With search giants like Google emphasizing on searcher intent and website structure more than ever, on-page setting has risen to new heights.

Off-page factors like guest posting and link building have been most popular during the past couple of years. With more recent Google updates, attention is shifting back to on-page SEO factors yet again. In actual truth, off-page optimization won’t do much if your websites are not setup right.

What Is On-Page SEO and Why Is It So Important?

On-Page SEO or On-Site SEO refers to all the advanced search engine requirements from websites themselves. Whatever you have on your site and pages need to fall in line with Google and other search engine preferences in order to get ranked high.

Relevant content, quality of content, optimized headlines, HTML tags including title, meta and header tags and also images with now videos as well, all play a vital role. Overall trustworthiness and authority of a website are other significant factors.

Quite simply, how much your website and pages offer in return to search queries in search engines and how users can interact with information on your pages constitutes most of on-page SEO. Relevance will always be a huge ranking factor.

• Deeper understanding of what a search query needs as an answer is important for SEOs
• Matching search results with search queries helps on-page SEO get better rankings

With Google ever more able to understand site content and search queries through updates like BERT, on-page SEO has become more significant than ever. Read through to know more about some of the most important On-Page SEO ranking factors:

1: Title Tag

Title Tag is an HTML tag that is found in the header section of all websites. It offers a brief insight into the topical subject matter available on a respective page of a website. The clickable link in search results for Google and other search engines use Title Tag to show users what they searched for. It is also used in the browser window as a peak information about the page.

Poorly written title tags can get negative SEO impact when users will fail to understand what the page offers in terms of information. Searchers will only click links that appear relevant to them through the information displayed in search results.

Title bay on itself doesn’t have much impact on organic rankings, hence the reason for getting overlooked at times. However, writing correct tags will get more clicks and hence more ranking points for your SEO framework.

2: Meta Description

Meta descriptions have always been significant even from the initial days of SEO. These provide a description about what the page in question is all about. Meta Description or Meta Tag is displayed right under the title tag in SERPs.

It is of great importance as searchers will always read whatever information is available in search result pages. Although, Meta Description doesn’t have any direct impact on SEO rankings for webpages (at least according to Google. Yet, their indirect impact is great.

When you optimize your meta descriptions correctly, you will get:

• Better click through rate (CTR) as people will get to know your pages better from search results
• Improved perception of quality of the results through descriptive information on display
• Improved business leads through better reach out for the target market

3: E-A-T

E-A-T is an acronym for Expertise, Authoritativeness and Trustworthiness. Google raters us this framework to assess webpages, content creators and web pages as a whole. Content quality has always been of major importance for Google.

The search engine aims to ensure high reward for websites that produce high-quality content for their pages. Similarly, Google also wants to make websites with low-quality content visible on a much smaller scale. Authority is much dependent on content quality for Google.

What Google considers high-quality content and what actually shows up at top places in search results for the search engines, have a clear relation. E-A-T plays a vital role in Google’s organic search results. It must be given great significance in every SEO strategy.

4: Headlines

Headlines almost always make websites perform better on search. Compelling headlines engage users and keep their attention where it needs to be prolonging their stay time on pages. A great headline can give a fresh look to any blog post on your website.

Headlines can be that difference between a click and an impression. Searchers tend to go in detailed content only if they like the headlines. Google also now understands headlines and ranks pages accordingly.

What you need to remember is the fact that headlines need to spark interest from readers and visitors. These will make pages stand out in SERPs generating enough interest from users to get a click from them. Once there, you can sell whatever is on your page to users.

5: Header Tags

Used to identify headings and subheadings with the content on any webpage, these HTML elements range between H1 and H6. These separate simple paragraph or bullet text from headings telling search engines the exact structure of a page content.

However, header tags might not be as important for site rankings as they have been in the past. Yet, these serve an important function in delivering a page structure to Google and search engines. Both SEO and users will be able to read content better when it is objectified with header tags.

The indirect impact header tags have on rankings include:

• Shaping page content in an easy to read and friendly way for visitors to read
• Making headers keyword-rich in context to the page content for search engines

6: Keyword Cannibalization

More pages targeting same keyword product better results for SEO ranking, True or False?

Well, False!

Keyword Cannibalization happens when you target a specific term or keyword across multiple pages on a website. This can have potentially disastrous implications for any SEO ranking campaign.

What happens with more than one pages targeting the same keyword is that you start competing with yourself. Competing websites are more than enough when it comes to outranking them. You don’t want to be in a situation where your pages have to outrank your own other pages too.

Ideally, you’d want to identify whether or not keyword cannibalization is happening on your website or not. If it is, resolving it immediately is the best course of action you should take.

7: SEO Friendly Writing

Writing for SEO purposes means your website content must be friendly for both search engines and human users or visitors. This is where it can get a little tricky too. Non-SEOs will write content that is good for human readers. Proper SEOs will always give preference to content for search engines.

It is the middle ground where success lies for websites of all types. SEO Writing should be done in a way that crawlers can identify what is being delivered and it should also be interesting and attention-grabbing for users at the same time.

Perfect SEO Writing has content that goes far and beyond keyword research and fill in the blanks. Just writing content for there to be content on a page doesn’t work anymore. Content has to be for people first. Its quality, relevance and keyword focus all matter a significant deal.

8: Content Audit

Content creation is great for pages and sites. However, a very common practice is to forget about auditing content that is available on pages by webmasters. This is a mistake you simply don’t want to commit at all.

Auditing existing content helps:

• Evaluate its performance and see if it is achieving your goals and boosting ROI.
• Take a measure whether information provided through it is still accurate or newer updates have made it obsolete.
• Get a better idea about what content type works best for your SEO strategy.

Content audits should always be done on regular basis and they can greatly boost your SEO strategy in the right direction.

9: On-Page Image Optimization

Images on webpages are always good. They provide quick information for users. When you add images in a good way that makes pages more presentable, some of the best user engagement is available. Yet, some images to contribute to slowing down your website.

Non-optimized images subtract from your SEO value by slowing down page load speeds. Optimized images can do the best job of promoting SEO value for your site. Some image optimization advantages include:

• Your images can show up in Google Image Search results providing additional ranking opportunities.
• Improve the overall user experience boosting engagement.
• Faster page load speeds that contribute brightly to overall SEO rankings.

10: User Engagement

Google is convinced to improve overall user experience. User engagement is a major part of that. Boosting all these on-page SEO elements is one side of the coin. The other side is about ensuring bounce rate is minimal on your website.

Implementing strategies that make users keep viewing your content and interacting with it while also making them come back again is the best degree of user engagement. Google now gives massive ranking points based on bounce rates for any website.

Yet, retaining users is one of the greatest challenges in itself for webmasters and website owners. Site speed, UX, content optimization, image placement and video engagement among many others are ways you can boost user engagement.

How Can SEO.ae Help?

Are you looking for best on-page optimized websites in the UAE? www.seo.ae is a service provider you can trust. We provide advanced SEO Services that include best on-page optimization for websites of all kinds and from all business industries.

SEO.ae has certified on-page optimization experts who bring quick search success for all our client’s websites around the UAE. Our Dubai office ensures proper SEO rankings for business websites in the region. Call now or visit us to find out how we can improve your online business success.